The transition into 2026 has brought a massive windfall for the excise departments of both Telangana and Andhra Pradesh, as revelers celebrated the New Year with unprecedented enthusiasm.
In Telangana, the New Year “josh” translated into record-breaking numbers. Over the span of just two days—Tuesday and Wednesday—liquor sales crossed a staggering ₹750 crore. This surge contributed to a historic monthly total; for December 2025, Telangana recorded sales worth ₹5,102 crore. This marks the highest-ever monthly revenue in the history of the State Excise Department, setting a new benchmark for consumption during the festive season.
Similarly, Andhra Pradesh witnessed a significant spike in consumption. In major hubs like Vijayawada, long queues were observed outside wine shops as people stocked up for festivities. The surge, which continued into January 2nd, reflects a growing trend in the state’s liquor industry.
The vibrant atmosphere in cities was punctuated by music and fireworks, with alcoholic beverages remaining a popular choice for those ringing in 2026. Both state governments have seen a steady growth in this sector over recent years. While the revenue provides a substantial boost to the state exchequers, authorities in both Telangana and Andhra Pradesh have been focused on:
Revenue Optimization: Implementing policies to streamline sales and maximize income during peak seasons.
Crowd Management: Ensuring orderly sales through increased security at retail outlets.
Responsible Consumption: Balancing the economic gains with public safety measures during high-celebration periods.
As 2026 begins, the massive sales figures across the Telugu states underscore the significant role the liquor industry plays in state revenue during the holiday season.
