In Hyderabad, producers of two highly anticipated Tollywood films, ‘Mana Shankara Vara Prasad Garu’ featuring Chiranjeevi and ‘The Raja Saab’ starring Prabhas, have petitioned the Telangana High Court to review a decision that restricted their ability to raise ticket prices. The appeals will be heard by a division bench on January 13th.
Both productions are set for release during the popular festival season of Sankranti, which often sees an influx of film releases due to its significance within the Tollywood industry and among audiences. The films’ producers have argued that the current ticket price restrictions limit their potential earnings, as they had planned to capitalize on the increased demand typically associated with festival releases.
The initial ruling, passed by a single judge on December 9th, aimed to prevent excessive ticket pricing in an effort to keep cinema affordable for the general public. However, the producers maintain that the restraint on ticket price increases will have a substantial impact on their projected revenues, particularly given the high production costs involved in producing films featuring stars like Chiranjeevi and Prabhas.
The upcoming hearing promises to shed light on an issue of significance for both the Tollywood industry and cinema-goers in Telangana who are eagerly anticipating the release of these two highly anticipated films during Sankranti. The final decision could potentially set a precedent for future ticket pricing determinations within the Tollywood industry.
